The Mattress and Bed Base in Advertising
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Author: Le Briand Mattress Makers
The postwar years marked the beginning of industrial production for beds, mattresses, and bed bases.
This change also brought advertising professionals, who designed campaigns for every kind of medium, including some highly unexpected ones.
Advertising by mattress and bed-base brands
Large bedding brands made particularly frequent use of ink blotters as advertising media.
The wool mattress takes center stage
The wool mattress was made by Les Ateliers Le Briand.
Topics covered in this guide