---
title: "Mattresses and Bed Bases in Advertising - Le Briand Museum"
url: https://le-briand.fr/en/museum/advertising/
description: "Discover the boundless imagination of bedding manufacturers in advertisements from the rise of industrial mattress and bed-base production."
lang: en-US
updated: 2026-09-23
translations:
  fr: https://le-briand.fr/musee/publicite/
source: https://le-briand.fr/en/museum/advertising.md
---
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# The Mattress and Bed Base in Advertising

Published: March 9, 2020

Updated: January 22, 2024

Author: Le Briand Mattress Makers

The postwar years marked the beginning of industrial production for beds, mattresses, and bed bases.

This change also brought advertising professionals, who designed campaigns for every kind of medium, including some highly unexpected ones.

## Advertising by mattress and bed-base brands

Large bedding brands made particularly frequent use of ink blotters as advertising media.

![wool mattress and box spring | Les Ateliers Le Briand](https://img.le-briand.fr/uploads/2020/03/matelassier-paris-histoire-musee-fabrication-matelas-laine-sommier-tapissier-publicite-treca.jpg)

![wool mattress and box spring | Les Ateliers Le Briand](https://img.le-briand.fr/uploads/2020/03/matelassier-paris-histoire-musee-fabrication-matelas-laine-sommier-tapissier-publicite-treca-metelas.jpg)

![wool mattress and box spring | Les Ateliers Le Briand](https://img.le-briand.fr/uploads/2020/03/matelassier-paris-histoire-musee-fabrication-matelas-laine-sommier-tapissier-publicite-tissmetal.jpg)

![wool mattress and box spring | Les Ateliers Le Briand](https://img.le-briand.fr/uploads/2020/03/matelassier-paris-histoire-musee-fabrication-matelas-laine-sommier-tapissier-publicite-simmons.jpg)

![wool mattress and box spring | Les Ateliers Le Briand](https://img.le-briand.fr/uploads/2020/03/matelassier-paris-histoire-musee-fabrication-matelas-laine-sommier-tapissier-publicite-robusta-matratzen.jpg)

![wool mattress and box spring | Les Ateliers Le Briand](https://img.le-briand.fr/uploads/2020/03/matelassier-paris-histoire-musee-fabrication-matelas-laine-sommier-tapissier-publicite-serta.jpg)

![wool mattress and box spring | Les Ateliers Le Briand](https://img.le-briand.fr/uploads/2020/03/matelassier-paris-histoire-musee-fabrication-matelas-laine-sommier-tapissier-publicite-dunlop.jpg)

![wool mattress and box spring | Les Ateliers Le Briand](https://img.le-briand.fr/uploads/2020/03/matelassier-paris-histoire-musee-fabrication-matelas-laine-sommier-tapissier-publicite-matelas-just-right.jpg)

![wool mattress and box spring | Les Ateliers Le Briand](https://img.le-briand.fr/uploads/2020/03/matelassier-paris-histoire-musee-fabrication-matelas-laine-sommier-tapissier-publicite-matelas.jpg)

![wool mattress and box spring | Les Ateliers Le Briand](https://img.le-briand.fr/uploads/2020/03/matelassier-paris-histoire-musee-fabrication-matelas-laine-sommier-tapissier-publicite-mondial-litier.jpg)

![wool mattress and box spring | Les Ateliers Le Briand](https://img.le-briand.fr/uploads/2020/03/matelassier-paris-histoire-musee-fabrication-matelas-laine-sommier-tapissier-publicite-dunloppillo-matelas.jpg)

![wool mattress and box spring | Les Ateliers Le Briand](https://img.le-briand.fr/uploads/2020/03/matelassier-paris-histoire-musee-fabrication-matelas-laine-sommier-tapissier-publicite-mondial.jpg)

![wool mattress and box spring | Les Ateliers Le Briand](https://img.le-briand.fr/uploads/2020/03/matelassier-paris-histoire-musee-fabrication-matelas-laine-sommier-tapissier-publicite-berka.jpg)

https://www.instagram.com/p/Be6EqFoAMjy/

## The wool mattress takes center stage

![wool mattress and box spring | Les Ateliers Le Briand](https://img.le-briand.fr/uploads/2020/03/matelassier-paris-histoire-musee-fabrication-matelas-laine-sommier-tapissier-publicite-american-express.jpg)

American Express advertisement published in issue 17636 of Le Monde on October 9, 2001, ahead of the final changeover to the euro  
The wool mattress was made by [Les Ateliers Le Briand](https://le-briand.fr/en/).

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Topics covered in this guide

We never employed a poster artist, but a mattress made by Les Ateliers Le Briand appeared in Le Monde; to look beyond the advertisements, we invite you to :

[Contact us](https://le-briand.fr/en/contact/)

[Visit us](https://le-briand.fr/en/address/)

…and we will be delighted to let the mattress speak for itself, far from ink blotters and advertising copy.